Monday, September 14, 2009

NORTHWEST AUSTIN HOMES: The Key to successfully selling your home

NORTHWEST AUSTIN HOMES: The Key to successfully selling your home
In today's housing market, the first impression a home makes on a buyer is very important. There are a lot of homes available leaving buyers with the chance to be pickier than ever. When I work with home buyers in NW Austin, I get to see all of the different ways that homes are showcased.
I set up my buyers with email notifications so they are aware of all properties that are available within their criteria. When they see homes that they like, we go to see them in person.

Obviously the first contact, and the most important, is on the Internet so an essential step when selling your home is making sure that your home looks great on the computer. How can you do it?

  • Hire a REALTOR that will put your home on as many websites as possible? How many? You should be able to google your home address and have the first 3-4 pages come up with for sale info.
  • Professional photos and virtual tours make a huge difference. Showcase all of the positive features of your home.
  • Make sure that your listing in the MLS is FULL of information (it is all indexed by other websites and allows your home to come up when people search by feature)
  • Make sure the info in the MLS is true. A GREAT home that is advertised as having a two car garage will leave a bad taste in the buyers mouth if there is not a 2 car garage (even if everything else is perfect.)

OK so now we have buyers interested in our home. Is that it? No, the Internet can only get buyers interested in seeing your home. Then the point is to keep them interested. How?

-Try to put yourself in the shoes of a prospective buyer. Look at your home with a fresh perspective. What needs attention?

  • Curb Appeal: Landscaping, Walkways, Flowers
  • Inside: Paint, Floors, Staging, Lighting, Scent (neutral is best)
  • Overall: Cleanliness, Get rid of Clutter, Put away personal items.

The first impression is sometimes the only impression. Buyers that I work with tend to associate the home with the most memorable feature. Some are obviously better than others. If I were selling my house I would rather have it known as "the one with the big backyard" or "the one with the nice floors" instead of being known as "The funky paint" house or "the cat pee house". Homes with a positive first impression have a chance of being seen again and possibly being sold. Homes with a bad first impression stay on the market. Which sounds better to you?

If you are thinking of selling your home, contact me today for a no-obligation consultation which allows us to talk about all of the factors that go into successfully selling your home.

Posted by Brian W Martin REALTOR for The Pinnacle Group of Keller Williams specializing in helping home sellers make a great first impression in NW Austin, TX

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